What makes John C. Maxwell different from other leadership authors? What makes Beyonce stand out among other RnB musicians in the world?

What makes Sundar Pichai, Google CEO, established himself as an authority in his chosen career, and placed him higher compared to other lesser known CEOs? How can you establish yourself as an authority in your field?

These, among others, are questions we hope to provide answers to in this blog post.

Build a Personal Brand

One thing that is similar among all the aforementioned names is that, they all have a unique personal brand. Personal brand is the deliberate way you want people to perceive you and rate your competence. Ask yourself, what is people’s perception about me? What comes to their mind when they see me or hear my name?

Write a Book

A book communicates your thoughts, opinions and views about a particular concept to other people that are in the same field with you.

Thus, when you write a book, you are intellectually telling people that you know everything about a field and that you can solve any of their problems that relate to such field. Book opens door of opportunity.

Build an Online Presence

Make it seamless for people to know who you are, what you do and how to get in touch with you. The easiest way to achieve this is to build an online presence. What advice would you give a person trying to  find their voice in their chosen profession?